Consultation on changes proposed by ITV to the sale of its advertising time

The Competition and Markets Authority (CMA) is consulting on changes to the sale of advertising airtime on ITV1 (including HD and +1 versions) under the undertakings given in 2003.

Specifically, ITV has requested to change the time length factors that it uses for its advertisements, with the intention of harmonising these across the different ITV regions and using the same time length factors as those used on Channel 4 airtime advertisements. At present, there are different time length factors across the different ITV regions, with these differences dating from before the Carlton and Granada merger in 2003.

Responding to the consultation

All responses to this consultation should be sent to the CMA by email to: remediesmonitoringteam@cma.gov.uk

Please use the below Microsoft Word template response and attach it to your email response. Emails should be sent with the title ‘ITV advertising proposal’. If you have evidence to support the statements and views provided in your response, please attach this to your email.

The deadline for the receipt of responses in the CMA is 17:00pm on 29 July 2022.