Summary
Planning and managing digital content to meet the needs the public has of government.
Contents
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Introduction to content design.
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How to write and record a user need for GOV.UK.
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Find out how to decide if something is suitable for GOV.UK, what the content lifecycle is and why accessibility must be planned for.
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How to plan and create guidance about a change to a policy, scheme or process so that users know what they must do and when.
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When and how to use the GOV.UK formats.
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When to use the different options for grouping content on GOV.UK: topics, mainstream browse and collections.
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How to write well for your audience, including specialists.
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How to manage your content.
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When you should withdraw content, when you should unpublish content, and what content gets labelled as from a previous government.
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Tools and evidence to back up content design decisions.
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The policy governing use of Welsh language on GOV.UK.
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Adding links to content, making them accessible and GOV.UK's external linking policy.
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You must meet these standards when creating URLs to be used on GOV.UK
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How to use tools such as Content Data and Google Analytics to improve your content's search engine optimisation (SEO) and get data on how users are interacting with your content.
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Guidance for GOV.UK content publishers on how to use images and make them accessible. This chapter also includes the copyright standards for GOV.UK.
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Options to support promotions and marketing campaigns, from short URLs to standalone websites.
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Find out what can and cannot be published during a pre-election period.
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Guidance for publishing on GOV.UK, exempt websites and service domains after a royal death (a 'Bridge' event)
Find out what can and cannot be published.
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When government logos can be used on GOV.UK.
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GOV.UK policy on use of the EU logos for EU funding schemes.
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How and when to publish a blog.
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When to use tables and how to make them accessible.
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How to send the Government Digital Service comments and suggestions about this manual.
Introduction to content design.
How to write and record a user need for GOV.UK.
Find out how to decide if something is suitable for GOV.UK, what the content lifecycle is and why accessibility must be planned for.
How to plan and create guidance about a change to a policy, scheme or process so that users know what they must do and when.
When and how to use the GOV.UK formats.
When to use the different options for grouping content on GOV.UK: topics, mainstream browse and collections.
How to write well for your audience, including specialists.
How to manage your content.
When you should withdraw content, when you should unpublish content, and what content gets labelled as from a previous government.
Tools and evidence to back up content design decisions.
The policy governing use of Welsh language on GOV.UK.
Adding links to content, making them accessible and GOV.UK's external linking policy.
You must meet these standards when creating URLs to be used on GOV.UK
How to use tools such as Content Data and Google Analytics to improve your content's search engine optimisation (SEO) and get data on how users are interacting with your content.
Guidance for GOV.UK content publishers on how to use images and make them accessible. This chapter also includes the copyright standards for GOV.UK.
Options to support promotions and marketing campaigns, from short URLs to standalone websites.
Find out what can and cannot be published during a pre-election period.
Find out what can and cannot be published.
When government logos can be used on GOV.UK.
GOV.UK policy on use of the EU logos for EU funding schemes.
How and when to publish a blog.
When to use tables and how to make them accessible.
How to send the Government Digital Service comments and suggestions about this manual.