Details

This guideguidance providescovers: 

• telling updatedyour adviceaudience forwhen contentyou creators/influencershave abouta howdirect tobusiness labelconnection commercialwith contenta brand 

• why you need to complybe withhonest consumerwhen protectioncreating law.social media content on any channel 

It coversapplies practicesto suchyou asif disclosingyou’ve whenreceived therea isproduct for free or at a discounted rate (or received other incentives, such as direct businesspayment or commission) in connection with ayour brandsocial andmedia theaccounts, importanceno ofmatter upfront,how prominentmany disclosuresfollowers you have.  

“Product” covers goods, services and digital content.

These rules also apply when posting reels,about storiesyour own brand or otherproducts videoon content.personal social media accounts.

For more information, visit:see:

• Compliance

  the principlesjoint forASA social/ mediaCMA platformsinfluencers’ guide to making clear that ads are ads  

• Business

  the andCMA’s socialfake mediareviews endorsementsguidance 

• Social

  the mediaCMA’s endorsementscase investigationfinder, for detail on previous and ongoing casework