Google’s general search services: proposed conduct requirements
- From:
-
- Competition and Markets Authority
- Competition and Markets Authority
- Published:
- 28 January 2026
- Last updated:
-
29- 23
JulySeptember 2026 - 23
Detail of outcome
The CMA has imposed its publisher conduct requirement, data portability conduct requirement and fair ranking conduct requirement on Google.
We Ahave decisionalso published a further consultation on the user choice conduct requirement will follow..
Feedback received
Affiliate and Partner Marketing Association
PDF, 56.3 KB, 9 pages
Anonymous 1
PDF, 368 KB, 6 pages
Anonymous 2
PDF, 172 KB, 3 pages
Anonymous 3
PDF, 178 KB, 4 pages
Anonymous 4
PDF, 178 KB, 8 pages
Anonymous 5
PDF, 258 KB, 9 pages
Anonymous 6
PDF, 195 KB, 4 pages
Anonymous 7
PDF, 169 KB, 3 pages
Anonymous 8
PDF, 64.1 KB, 1 page
Anonymous 9
PDF, 216 KB, 2 pages
Anonymous 10
PDF, 70.1 KB, 4 pages
Anonymous 11
PDF, 311 KB, 8 pages
Association of Online Publishers
PDF, 133 KB, 2 pages
Bachtrack
PDF, 73.7 KB, 2 pages
BBC
PDF, 114 KB, 7 pages
Brave Software
PDF, 32.3 KB, 1 page
Chamber of Progress
PDF, 333 KB, 16 pages
Cloudflare
PDF, 387 KB, 11 pages
Coalition for Online Data Empowerment
PDF, 65 KB, 2 pages
Computer and Communications Industry Association - Data Portability CR
PDF, 215 KB, 2 pages
Computer and Communications Industry Association - Fair Ranking CR
PDF, 242 KB, 5 pages
Computer and Communications Industry Association - Publisher Controls CR
PDF, 285 KB, 8 pages
Computer and Communications Industry Association - User Choice CR
PDF, 248 KB, 6 pages
Consumer Choice Center
PDF, 224 KB, 8 pages
Corint Media
PDF, 5.79 MB, 10 pages
Datapods
PDF, 61.8 KB, 2 pages
Derick Rethans
PDF, 113 KB, 1 page
DMG Media
PDF, 630 KB, 19 pages
Dnes & Felver PLLC
PDF, 812 KB, 12 pages
Dr Paul Campbell
PDF, 143 KB, 1 page
DuckDuckGo
PDF, 653 KB, 13 pages
easyJet
PDF, 108 KB, 4 pages
Emerge
PDF, 103 KB, 7 pages
European Publishers Council
PDF, 373 KB, 12 pages
Financial Times
PDF, 252 KB, 3 pages
Footbal Writers Association
PDF, 85.4 KB, 3 pages
Foxglove
PDF, 583 KB, 7 pages
Gener8
PDF, 37.2 KB, 1 page
Genie Ventures
PDF, 738 KB, 5 pages
PDF, 2.73 MB, 58 pages
Google - Annex 1
PDF, 244 KB, 11 pages
Google - Annex 2
PDF, 135 KB, 9 pages
Google - Annex 3
PDF, 2.23 MB, 18 pages
Guardian Media Group
PDF, 383 KB, 14 pages
Independent Media
PDF, 109 KB, 3 pages
Information Technology and Innovation Foundation
PDF, 217 KB, 6 pages
International Center for Law & Economics
PDF, 535 KB, 18 pages
Jim Hales
PDF, 150 KB, 1 page
Kelkoo Group
PDF, 252 KB, 5 pages
Knight-Georgetown Institute
PDF, 458 KB, 22 pages
LoveHoney Group
PDF, 215 KB, 9 pages
Microsoft
PDF, 146 KB, 3 pages
MoneySuperMarket
PDF, 71.8 KB, 4 pages
Movement for an Open Web
PDF, 18.7 MB, 44 pages
Mozilla
PDF, 164 KB, 11 pages
Music Publishers Association
PDF, 328 KB, 8 pages
News Media Association - Fair Ranking CR
PDF, 288 KB, 4 pages
News Media Association - Publisher Controls CR
PDF, 317 KB, 12 pages
News Media Association - User Choice CR
PDF, 200 KB, 2 pages
News Media Alliance
PDF, 488 KB, 22 pages
News Media Canada
PDF, 179 KB, 3 pages
News Media Europe
PDF, 96.4 KB, 2 pages
Open Data Institute
PDF, 470 KB, 7 pages
OpenAI
PDF, 150 KB, 8 pages
OpenAttribution.org - Fair Ranking CR
PDF, 134 KB, 2 pages
OpenAttribution.org - Publisher Controls CR
PDF, 235 KB, 4 pages
Platform Leaders
PDF, 174 KB, 6 pages
Professional Publishers Association
PDF, 2.23 MB, 13 pages
Public Interest News Foundation
PDF, 187 KB, 5 pages
Publishers Association
PDF, 533 KB, 3 pages
Redbrain Ltd
PDF, 63.4 KB, 2 pages
Samsung
PDF, 251 KB, 7 pages
Shaping Competition in the Digital Age
PDF, 377 KB, 24 pages
Siinda - Fair Ranking CR
PDF, 142 KB, 4 pages
Siinda - Publisher CR
PDF, 139 KB, 4 pages
Skyscanner - Fair Ranking CR
PDF, 1.06 MB, 19 pages
Skyscanner - Publisher Controls CR
PDF, 473 KB, 8 pages
Sony
PDF, 391 KB, 4 pages
Todd Davies and Spencer Cohen
PDF, 575 KB, 15 pages
Trainline
PDF, 271 KB, 17 pages
UK Hospitality
PDF, 466 KB, 2 pages
Vivaldi
PDF, 64.2 KB, 1 page
Which
PDF, 271 KB, 9 pages
Yelp
PDF, 366 KB, 6 pages
Original consultation
Summary
The Competition and Markets Authority (CMA) is inviting comments on proposals for conduct requirements (CRs): rules applying to Google’s general search services.
This consultation ran from
to
Consultation description
In October 2025 the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). This consultation invites comments on our proposals for CRs, which are the rules relating to Google’s general search services under the UK’s digital markets competition regime.
Documents
Introduction to the consultation
PDF, 278 KB, 17 pages
Data Portability conduct requirement
PDF, 485 KB, 31 pages
Publisher conduct requirement
PDF, 4.68 MB, 71 pages
Fair Ranking conduct requirement
PDF, 573 KB, 45 pages
User Choice conduct requirement
PDF, 1.57 MB, 60 pages
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Updates to this page
-
Further consultation on user choice conduct requirement published.
-
Google annexes published.
-
Fair ranking and data portability conduct requirements published. Foxglove response also published.
-
Publisher conduct requirement published.
-
Movement for an Open Web's response published.
-
Additional responses published.
-
Consultation responses published.
-
First published.
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Update history
2026-09-23 10:02
Further consultation on user choice conduct requirement published.
2026-07-29 14:00
Google annexes published.
2026-06-17 10:00
Fair ranking and data portability conduct requirements published. Foxglove response also published.
2026-06-03 06:00
Publisher conduct requirement published.
2026-05-20 12:00
Movement for an Open Web’s response published.
2026-03-25 12:30
Additional responses published.
2026-03-18 12:00
Consultation responses published.
2026-01-28 10:00
First published.