Guidance

Restricting promotions of products high in fat, sugar or salt by location and by volume price

Outlines the provisions of the Food (Promotion and Placement) (England) Regulations 2021, and provides assistance in understanding and applying them.

Applies to England

Documents

Details

The purpose of this guidance is to:

It is primarily aimed at businesses implementing the regulations and authorities enforcing them.

The regulationsrestriction comeof products by location came into force on 1 October 2022. The restriction of products by volume price will come into force on 1 October 2023.

Published 6 April 2022
Last updated 3025 SeptemberOctober 2022 + show all updates
  1. Updated the landing page to clarify that restrictions by location came into force on 1 October 2022 and that restrictions by volume price will come into force on 1 October 2023.

  2. Updated the guidance on volume price restrictions. Restriction of HFSS products by location will come into force on 1 October 2022 and by volume price on 1 October 2023. There is a transition period for promotions on packaging until 2024.

  3. First published.