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Guidance

FCDO's Work and Opportunities for Women (WOW) programme

The Work and Opportunities for Women (WOW) programmewas is the flagshipFCDO-funded women’s economic empowerment programme fundedfrom by2017 theto UK Foreign, Commonwealth and Development Office (FCDO).2025.

About the Work and Opportunities for Women (WOW) programme

The objectiveWork ofand theOpportunities for Women (WOW) programme iswas toa improvecatalyst for transformation, advancing gender equality, economic opportunitiesempowerment, forclean womenenergy workingadoption inand globalclimate valueresilience chains,across increasingseveral participationglobal andsupply ensuringchains. dignified,Through equalpartnerships andwith empoweringmultinational work.  

Thecompanies, 7-yearWOW programme,reshaped runningopportunities untilfor Marchwomen 2025,by aimsbreaking tosystemic enhancebarriers, increasing visibility in the economicworkplace empowermentand ofpositioning women byas supportingleaders businesses,in organisationsclimate-smart andeconomies.

By programmesembedding thatgender-responsive arebusiness readypractices and willingsustainability-focused toinitiatives, takethe action.programme Ithelped willto enableensure thesethat stakeholders,women acrossnot theonly participated in supply chainchains, ecosystem,but togained makeinfluence progressin industries that drive economic and influenceenvironmental theprogress globalin agenda3 onsectors women’sacross economic10 empowerment.countries.

The programme iswas being delivered by an alliance of experts at the cutting edge of women’s economic empowerment research, programme design and delivery. PwC leadsled thisthe alliance, working with CARE International and Social Development Direct. Business for Social Responsibility (BSR) and the University of Manchester were members of the alliance between 2017 and 2020.

What we dodid

1. Business partnerships in supply chains to reduce the barriers that prevent women from securing dignified, equal and economically empowering work.

WOW focused is focusing its business partnerships on the issues of gender and climate change. It isworked working with Waitrose to improve women’s leadership in climate smart agriculture in horticulture and fresh produce supply chains in Kenya; with Twinings to improve women’s ability to adopt climate smart agriculture using Farmers Voice Radio; and with the Ethical Tea Partnership in Malawi to ensure women tea farmers benefit from a ‘payment for ecosystem services’ approach to agroforestry. agroforestry. WOW also issupported also supporting companies to better understand the impacts of the increase in plastics recycling on women waste pickers in Indonesia.

See more detail on these partnerships:

Female tea picker in field in Kenya. Photo: Business for Social Responsibility

2. Business partnerships to improve data and transparency on women’s work in supply chains

WOW partnered partnered with several companies, conducting research toon gain a deeper understanding of the risks and opportunities for women within their supply chains. This work focused on sectors in which women are less visible and/or their challenges are unknown. This research enabled the the WOW programme programme to identify further opportunities for partnership.

Research was undertaken at 3 levels:

  • macro-level: global supply chains
  • meso-level: company supply chains
  • micro-level: deep dive country supply chains

This research has now been completed.

Female garment workers in a factory. Photo: Business for Social Responsibility

3. The The WOW Helpdesk Helpdesk:increased increasing knowledge and support for delivering women’s economic empowerment

The The WOW Helpdesk Helpdesk provides provided FCDO and and other government departments with access to rapid technical assistance. ThisIt providesprovided guidance on addressing women’s economic empowerment at different stages of programming. TheIt Helpdeskdrew has 3 functions:

  • responsive queries: This support service draws from a wide pool of expertise to respond to queries from advisors across the the FCDO network, network
  • targetedand guidance:provided This service provides proactive guidance and support on priority themes for women’s economic empowerment across across FCDO’s Economic Development portfolios
  • evidenceportfolios. digests:These Regularreports communicationscan areall distributedbe acrossfound thein FCDO network. They collate lessons from the WOW programme and signpost to new resources on women’s economic empowerment
page.

Female garment work in factory. Photo: CARE International UK

4. The WOW Fund: making progress on the Action Agenda of the UN High-Level Panel on Women’s Economic Empowerment

The The WOW Fund Fund supported initiatives which sought to progress the Action Agenda of the UN High Level Panel on Women’s Economic Empowerment (UNHLP). The £1.8 million Fund, which ended in August 2022, supported strategic initiatives which promoted long-term change in women’s economic empowerment. These initiatives demonstrated impact and contributed to global knowledge in 3 key areas:

  • enhancing land tenure security
  • recognising, reducing and redistributing unpaid care and work
  • improving outcomes for women in informal work

Grants were awarded to the following projects:

Innovations in informal land tenure awareness, rights and security for the economic empowerment of informal women workers in Delhi and Patna (India)

The lead implementer for this programme was SEWA Bharat, alongside SEWA Delhi, SEWA Bihar, SEWA Grih Rin and the Indian Institute of Human Settlements (IIHS).
The project supported women workers (home-based and domestic) living in informal settlements to increase their land tenure awareness and security, as well as their access to infrastructure services and housing finance. This led to increased economic opportunities and strengthened their individual and collective agency to advocate for change with local and municipal authorities. The learning generated from this project willinformed inform wider advocacy efforts to promote security of tenure for women in informal settlements and develop innovative finance products and services targeting informal women workers.

Accelerating national progress toward achieving equality in unpaid care and domestic work and promoting women’s economic empowerment (Rwanda and South Africa)

The lead implementer for this programme was Promundo-US, alongside Rwanda Men’s Resource Center (RWAMREC) and Sonke Gender Justice.

This project aimedfacilitated to support and facilitate the redistribution of unpaid care work responsibilities between women and men, and toincreased increase women’s decision-making power within the domestic relationship. It focused on conducting thoughtful and consistent dialogue with individuals and institutions, questioning, challenging and changing harmful and restrictive gender stereotypes that perpetuate social and economic inequality. In Rwanda and South Africa, the partners adapted Program P, ana existing curriculum which engages men in active fatherhood, by increasing its focus on issues specific to women’s economic empowerment.fatherhood.

The project also supported select government ministries and civil society actors in both countries to incorporate women’s economic empowerment initiatives into existing systems and institutions. This  includes training and ongoing support to community health workers and social work personnel. The project produced evidence on how to ‘scale up’ approaches to redistribute unpaid care work at the household level. It also showed the links between the redistribution of unpaid care work with wider women’s economic empowerment outcomes.

Home-based workers organising for economic empowerment

The lead implementer for this programme was Women in Informal Employment: Globalizing and Organizing (WIEGO), alongside HomeNet South Asia (HNSA).

This project empowered leaders of home-based worker groups to negotiate better outcomes for their members working in precarious conditions in the garment sector. It also supported the building of alliances between home-based worker organisations and wider civil society groups working for change in women’s working conditions in the garments industry. The learning from this project built an understanding of how to develop effective negotiating strategies to improve situations for home-based women workers. The project also emphasised the importance of organising at both the national and global level to enable positive change for women.

Female garment work in Bangladesh. Photo: CARE International UK

ResourcesTools and guidance

WOW’s toolkits toolkitsand guidance provide practical guidanceadvice and examples for a business audience. They help illustrate where opportunities exist to advanceincrease women’s economic empowerment in supply chains.

Toolkits

WOW programmeHelpdesk withresources

The WOW Helpdesk Primark,provided Waitrose,proactive guidance and thesupport Ethicalon Teapriority Partnershipthemes infor Pakistan,women’s Kenyaeconomic empowerment across FCDO economic development portfolios. These reports provide advice and Malawiinformation respectively.for Itpolicymakers, alsoprogramme includesdesigners and implementers.

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SexualEvidence digest: February 2024 (ODP, 457 KB)

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Evidence duringdigest: theirMay early2023 careers(PDF, (‘sex-for-jobs/advancement’).279 KB):

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Events

London Climate Action Week: The WOW programme participated in a London Climate Action Week event which was run in partnership between PwC and the Natural Climate Solutions Alliance (NCSA). This event focused on the wider co-benefits of natural climate solutions which extend beyond carbon accounting, with a particular focus on the importance of gender equity within NCS activities. WOW led a deep-dive into gender and natural climate solutions, discussing in particular the importance of gender inclusion in NCS crediting projects, and the ways in which gender equity can be embedded into such projects. This served as an opportunity to highlight WOW’s upcoming guidance – “Integrating gender into the design, implementation and monitoring of carbon credit projects: Practical guidance for project developers in the Voluntary Carbon Market.” Event date: 28 June 2024.

The Africa Debate, Business Roundtable: Invest Africa together with WOW hosted a business roundtable, which served as an opportunity to discuss the initial plans for, and findings of, the research thus far. Held on the margins of Invest Africa’s annual ‘Africa Dialogue’ event in London, the roundtable brought together senior representatives from businesses in the mining, agriculture and manufacturing sectors across Africa. The discussion focused on the critical need to integrate women’s economic empowerment across all business areas. The conversation also explored the unique challenges and opportunities associated with empowering women workers in these sectors and underscored the vital role of finance and investment as catalysts for meaningful change. Event date: 04 June 2024.

Exploring Carbon Finance Event: The WOW programme co-hosted this event with the Government of Malawi, UK High Commission, and the USAID/UKAid co-funded Modern Cooking for Healthy Forests (MCHF) programme. The one-day conference explored the current state of the carbon market in Malawi, with the aim to develop a roadmap towards an equitable future for smallholder farmers, particularly women farmers. Speakers included representatives from the Malawian Carbon Markets Initiative, the Tea Association of Malawi, the Ethical Tea Partnership, and the Integrity Council for Voluntary Carbon Markets. Event date: 17 April 2024.

Wilton Park Conference: FCDO hosted a 3-day conference (with attendees from the private sector, public sector, and third sector) which looked to explore the ways in which women’s economic empowerment could be built into climate transitions. The WOW programme co-hosted a session on a gender-inclusive green economy, which aimed to foster a common understanding of gender-inclusive climate transitions, discuss the enabling environment for a green economy, and identify roadblocks to achieving a gender-inclusive green economy. Event date: 18 to 20 March 2024.

Climate Justice Summit, COP28: The WOW programme co-hosted this event with Business Fights Poverty and FCDO. The hybrid workshop explored the ways in which applying a gender lens can help drive progress towards Net Zero. Speakers included representatives from Business Fights Poverty, EBRD, Mars Inc, PwC, Sasini PLC Kenya and Twinings. Event date: 5 December 2023.

Climate Justice Summit, International Women’s Day: The WOW programme co-hosted this event with Business Fights Poverty. The hybrid workshop explored how to enhance the lives and livelihoods of women around the world, and empower them to thrive. Speakers included representatives from AB Sugar, Flamingo Horticulture Investments, John Lewis Partnership, Mars Inc and PwC. Roundtable participants included representatives from Care International UK, the Ethical Tea Partnership, IFC and Twinings. Event date: 8 March 2023.

Women and climate resilience in global supply chains, COP27: The WOW programme, in collaboration with PwC, hosted a panel discussion featuring representatives from FCDO, BII, EBRD, Waitrose, and Farm Africa. The event marked the launch of the new WOW report titled ‘From Risks to Rewards: Overcoming the Impacts of Climate Change on Women in Agricultural Supply Chains’ and facilitated a discussion on women and climate resilience in global supply chains. Event date: 14 November 2022

Climate Justice Summit, COP26: The WOW programme co-hosted this event with FCDO. The interactive panel discussion focused on the twin challenges of realising women’s economic empowerment and tackling climate change. It explored the ways in which these critical social and environmental issues relate, and how a transition to Net Zero can achieve economic empowerment for women in global value chains. Representatives from Aviva, Business Fights Poverty, IFC, L’Oreal, PwC and Visa formed the panel. Event date: 4 November 2021.

Understanding Invisible Labor in Supply Chains: Impact, Opportunities, and Examples: The WOW programme co-hosted this webinar with Business for Social Responsibility. The webinar focused on the role of invisible labour (including unpaid work and care, and hidden labour) within business operations and supply chains, and the impact of such labour on gender equality. Event date: 22 July 2020.

We have a zero-tolerance policy on misconduct, including fraud, corruption, and sexual harassment on our programme. If you have any queries on the management of WOW or our policies, email: laura.deering@pwc.com

Contact

ContactFor us if you would like more information on the whistle-blowing mechanism, or to report misconduct:

We will follow up matters on an anonymous basis and are committed to investigate claims thoroughly and fairly.

Management information

WOW is managed by PricewaterhouseCoopers LLP in alliance with CARE International and Social Development Direct. BSR and the University of Manchester were also members of this alliance between 2017 to 2020.

Work and Opportunities for Women (WOW)
PricewaterhouseCoopersprogramme, LLP
7contact More London Riverside
London
SE1 2RT
UK

Email: laura.deering@pwc.comfcdo.correspondence@fcdo.gov.uk

Updates to this page

Published 21 March 2018

Last updated 141 FebruaryOctober 2025 + show href="#full-history">+ show all updates
    1. Added 2 documents: Evidence digest February 2024 and Evidence digest May 2024.

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Update history

2025-10-01 11:47
Added report and brief on Women and agribusiness in Mauritania.

2025-02-14 08:50
Added 2 documents: Evidence digest February 2024 and Evidence digest May 2024.

2024-10-07 11:25
Two documents added: Evidence Digest (September 2024), and Integrating gender into the design, implementation and monitoring of carbon credit projects.

2024-09-30 12:22
Toolkit on investing in women’s economic empowerment to strengthen supply chain resilience added.

2024-09-19 11:39
This content has been reviewed and updated.

2024-07-10 11:01
Two new documents added: WOW helpdesk evidence digest (May 2024), and WOW helpdesk query 91 – women’s economic empowerment in fragile and conflict-affected states.

2024-03-27 14:56
WOW helpdesk query 86 and query 88 added.

2024-02-20 13:43
Added the WOW helpdesk evidence digest, February 2024.

2024-01-26 14:22
WOW helpdesk query 79 and query 81 added.

2023-12-05 12:33
New guidance added in the toolkit section on supply chain decarbonisation with a gender lens

2023-10-26 17:29
Helpdesk guidance number 4, on unpaid care and domestic work, added.

2023-06-29 09:25
WOW evidence digest May 2023 added.

2023-06-19 14:29
New documents added: Query 71b, Women’s Economic Empowerment drivers; Query 73, Women’s economic empowerment in the blue economy in Small Island Developing States; Query 78, Sexual exploitation and harassment in labour market; Query 80, Women’s Economic Empowerment and Electric Vehicles in Kenya.

2023-04-28 09:32
Added WOW Helpdesk queries 74 (economic databases in Mexico) and 71b (women’s economic empowerment drivers).

2023-04-05 13:58
Added WOW Helpdesk Query 76: What works to promote Women’s Economic empowerment.

2023-03-07 13:49
WOW Helpdesk Query 73: Women’s economic empowerment in the blue economy in Small Island Developing States added.

2023-02-06 14:55
Query 70 added: Women in formal and informal labour markets in Mexico in English and Spanish.

2023-01-18 15:39
Evidence Digest for December 2022 added

2022-12-06 17:09
WOW Helpdesk Query 72 added International Financial Institutions and Women’s Economic Empowerment: an evidence review added.

2022-06-20 16:19
New documents added: Work and Opportunity for Women Helpdesk Query 66: COVID-19 response of multinational companies (PDF and ODT formats).